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DC School Reform Now is educating, organizing and advocating to build support for public education strategies that prepare kids to become college and career ready.

Branding is key to standing out in a school choice environment

By Pat Donachie

August 2, 2017

Education Secretary Betsy DeVos has made it clear that school choice will become a reality for many parents, which means that they will have to choose from a greater number of options in determining where to enroll their child. Schools have responded in kind by adapting their branding, communications and outreach approaches to encourage parents to enroll their kids there. This reality begs the question: are schools that aren't upgrading their branding are going to get left behind?

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