By Pat Donachie
August 2, 2017
Education Secretary Betsy DeVos has made it clear that school choice will become a reality for many parents, which means that they will have to choose from a greater number of options in determining where to enroll their child. Schools have responded in kind by adapting their branding, communications and outreach approaches to encourage parents to enroll their kids there. This reality begs the question: are schools that aren't upgrading their branding are going to get left behind?
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